Serra Tinic

Co-Investigator, University of Alberta, Canada

My research focuses on critical television studies and issues of cultural representation in TV entertainment programming from the high network era to contemporary multi-platform screen cultures. The primary emphasis of my scholarship is the analysis of the cultural negotiations that underpin the transnational production and distribution of TV dramas. My theoretical and methodological approaches are grounded in the socio-cultural debates between British and American Cultural Studies that framed the discipline of Television Studies. My research is a combination of fieldwork interviews with TV industry “creatives,” televisual textual criticism, and analyses of global TV industry discourses. I am currently working on a project that examines the contemporary constraints and opportunities for culturally specific TV narratives in the transition to a “branded-channel” cable and streaming televisual environment.