Work Package 1: Policy and Regulation
Work Package 1 examines the values underpinning regulatory and policy debates about PSM in the six case study countries.
We will analyse documents related to the policies and regulations that govern PSM in each country (e.g. media policies, legislation, PSM remits, reviews of PSM performance) and policy and regulatory debates taking place about the value of PSM in 2023 (e.g., white papers, bills, parliamentary debates, committee reports, regulatory reviews).
Our analysis will pay particular attention to the ways in which the social and cultural values of PSM are framed and interpreted within each document. Country-specific data analysis will be compared across the six case study countries to generate an understanding of the factors shaping the regulatory and policy discourses at play.
Work Package 2: Cultural Production and Delivery
Work Package 2 examines the values underpinning the television production and programme delivery practices of the PSM organisations included in the study.
We will analyse trade documents relating to the commissioning, linear and online delivery strategies of each PSM organisation (e.g., annual reports, strategy documents, press releases, public speeches, media appearances). We will also conduct semi-structured expert interviews with members of staff from each PSM organisation responsible for commissioning fiction, factual, and entertainment programming, running VOD services and linear channels, scheduling and curation, digital strategy and innovation, marketing, and audience research.
Our analysis will pay particular attention to the ways in which the social and cultural values of PSM are framed and interpreted within the trade documents and interviews. Country-specific data analysis will be compared across the six case study countries to reveal the factors shaping the production and delivery strategies at play and how they are discussed and understood by PSM organisations.
Work Package 3: Texts
Work Package 3 asks how the values articulated by regulators, policymakers and PSM organisations emerge within the curation strategies and programmes of the case study PSM organisations.
Taking a case study approach, we will analyse the broadcast schedules and online interfaces of the case study PSM organisations. We will also undertake detailed textual analysis of selected programmes that recur in policy and industry discourses as indicative of the response of the PSM organisations to platformisation.
Analysis of the schedules, interfaces and programmes will aim to understand how the values that emerge in work packages 1 and 2 figure in the cultural output of the case study PSM organisations. Country-specific data analysis from each level of influence will then be compared across the six case study countries to reveal the factors shaping the values underpinning the curatorial and aesthetic practices of the case study PSM organisations.
Work Package 4: Comparative Analysis and Dissemination
Work Package 4 aims to understand the socio-culture, political, technological and economic factors that are propelling or inhibiting the transformation of PSM values.
The data and comparative analysis from work packages 1-3 will be brought together to examine the relationships between policy/regulatory, production/delivery, and curatorial/aesthetic values within and across each country. We will consider how wider forces, such as government support, national and transnational regulation, market size, funding/income, and media use, might be propelling or inhibiting the transformation of PSM values at national and transnational levels.
Work Package 4 will also translate the project’s findings into industry and policy recommendations at national and transnational levels to secure the ongoing public value of PSM.
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