Black and white image of neat rows of conference chairs. The rows are empty, anticipating a group of at least 30 attendees.

PSM-AP at 10th ECREA conference in Ljubljana, Slovenia

For the 10th ECREA conference in Ljubljana, Slovenia, to take place from 24-27th September 2024, members from our PSM-AP team will present as part of a panel titled Comparative Approaches to Public Service Media Disruption: The Transformation of Values, Norms and Prevailing Structures in the Age of Platforms. Chaired by our principal investigator, Catherine Johnson, the panel will consist of Hanne Bruun, Julie Mejse Münter Lassen, Catalina Iordache, Antonio Nucci, Serra Tinic, Michal Głowacki, Filip Świtkowski, and Dan Martin. As this presentation will be at the half-way point of our three-year project, when we have undertaken most of the primary data collection, this panel will showcase the different forms of analysis possible by bringing together our multi-level and cross-country comparative approach. Our panel will take place on Thursday, September 26th from 14:30-16:00.

The first paper during the panel will be presented by Hanne Bruun and Julie Mejse Münter Lassen. Titled Navigating dilemmas and striking a balance: PSM VODs and personalisation practices in five markets, the paper provides a cross-country comparison of the use of personalisation within PSM video-on-demand (VOD) services. Focusing on a single method – a distant reading of the interfaces of four case study PSM VOD services that utilise personalisation – enables this paper to examine the factors that shape the very different ways in which personalisation is enacted within each service.

The second paper, titled Balancing the scales between public service algorithms and editorial curation, will be presented by Catalina Iordache and Catherine Johnson. As public service media shifts to digital-first strategies, challenges are raised for reaching public remits, and particularly principles of universality, accountability, and diversity. Taking a multi-method approach to examine the discourses and practices of two countries – the UK and Belgium – the paper focuses on ‘public service algorithms’ aimed at countering threats of polarisation and the creation of filter bubbles, while engaging with audiences. 

Antonio Nucci and Serra Tinic will deliver the third paper on the panel, titled Analysing Inclusion in Italian and Canadian PSM. Drawing on analysis of policy documents, interviews and interfaces, this paper interrogates why CBC (Canada) and RAI (Italy) take very different approaches to the value of ‘inclusion’.  Taking into account the similarities and differences between the two countries, the paper aims to answer what is meant by “inclusion” by the two PSMs and how does this term find its practical application on their VOD services?

Following this, members from our Polish team, Michal Głowacki and Filip Świtkowski, will discuss the societal and political polarisation surrounding public service media in Poland. In a paper titled Reinventing Polish PSM for the Age of Platforms: Qualitative Approach to a Transitional Case Study, they will focus on the case of Telewizja Polska (TVP) as a transitional case study, and how discussions have centred around societal polarisation rather than modernisation of PSM regulation and organisation.

The final paper in our panel will be delivered by Dan Martin, with the title Representing PSM Values in the Platform Age: Comparative Analysis of Programmes across Markets. Returning to a single method, cross-country analysis, the paper focuses on the question of how to undertake highly qualitative textual analysis of programmes comparatively across the six case study countries represented within our project.

To hear our panel and others, join us in Ljubljana in September 2024. The keynote speakers for the event are Vesna Leskošek and Jelena Kleut. To learn more about the ECREA 2024 conference ‘Communication & social (dis)order’, including details about registration and travel, visit https://ecrea2024ljubljana.eu/.